In terms of market share, ReferLocal is clearly lagging behind, losing to RetailMaven in all segments.
ReferLocal has better usage coverage in more websites categories. Including Business & Industry, News & Media, Tourism, Travel and 3 other categories.
RetailMaven is leading in Arts & Entertainment, Music & Audio and Shopping.
ReferLocal is leading in most countries, including United States, United Kingdom and France.
RetailMaven is leading in Australia.