In terms of market share, ReferLocal is clearly lagging behind, losing to RetailMaven in all segments.
ReferLocal has better usage coverage in more websites categories. Including Business & Industry, News & Media, Tourism, Travel and 8 other categories.
RetailMaven is leading in Celebrities & Entertainment News and Shopping.
RetailMaven is leading in most countries, including Australia and India.
ReferLocal is leading in United States.