In terms of market share, ReferLocal is clearly lagging behind, losing to RetailMaven in all segments.
ReferLocal has better usage coverage in more websites categories. Including News & Media, Business & Industry, Tourism, Travel and one other category.
RetailMaven is leading in Shopping and Arts & Entertainment.
RetailMaven is leading in most countries, including Australia, Viet Nam and Italy.
ReferLocal is leading in United States.