In terms of market share, ReferLocal is clearly lagging behind, losing to RetailMaven in all segments.
ReferLocal has better usage coverage in more websites categories. Including Business & Industry, News & Media, Computer & Electronics, People & Society and 9 other categories.
RetailMaven is leading in Shopping.
ReferLocal is leading in most countries, including United States, France and Japan.
RetailMaven is leading in Australia.