In terms of market share, ReferLocal is clearly lagging behind, losing to RetailMaven in all segments.
ReferLocal has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Music & Audio and 8 other categories.
RetailMaven is leading in Shopping.
ReferLocal is leading in most countries, including United States, China and Japan.
RetailMaven is leading in Australia.