In terms of market share, ReferLocal is clearly lagging behind, losing to RetailMaven in all segments.
ReferLocal has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Travel and 4 other categories.
RetailMaven is leading in Arts & Entertainment, Music & Audio and Shopping.
ReferLocal is leading in most countries, including United States, Japan, United Kingdom and Germany.
RetailMaven is leading in Australia and Philippines.