In terms of market share, ReferLocal is clearly lagging behind, losing to RetailMaven in all segments.
ReferLocal has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Travel and 3 other categories.
RetailMaven is leading in Arts & Entertainment, Shopping and Music & Audio.
RetailMaven is leading in most countries, including Australia, Germany and India.
ReferLocal is leading in United States.