In terms of market share, ReferLocal is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 39 other categories.
ReferLocal is leading in Newspapers and Transportation & Logistics.
Total Media is leading in most countries, including Israel, United States, Russia, United Kingdom and 12 other countries.
ReferLocal is leading in Australia.