In terms of market share, ReferLocal is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Internet & Telecom and 23 other categories.
ReferLocal is leading in News & Media and Newspapers.
Total Media is leading in most countries, including Israel, United States, Brazil, Russia and 10 other countries.
ReferLocal hasn't got a lead over Total Media in any country.