In terms of market share, ReferLocal is clearly lagging behind, losing to YieldAds in all segments.
YieldAds has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Games and 9 other categories.
ReferLocal is leading in Travel.
YieldAds is leading in most countries, including Egypt, India, Pakistan, France and 40 other countries.
ReferLocal hasn't got a lead over YieldAds in any country.