In terms of market share, ReferLocal is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Business & Industry and 32 other categories.
ReferLocal is leading in News & Media and Newspapers.
YieldBuild is leading in most countries, including United States, India, United Kingdom, Germany and 20 other countries.
ReferLocal is leading in China.