In terms of market share, ReferLocal is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Computer & Electronics and 30 other categories.
ReferLocal hasn't got a lead over YieldBuild in any websites category.
YieldBuild is leading in most countries, including United States, India, Australia, Russia and 26 other countries.
ReferLocal is leading in Bulgaria.