Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Refined Labs is still behind SmartContext in all market share segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Business & Industry and 42 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Travel, Jobs & Employment and 24 other categories.


1 Refined Labs is leading in most countries, including Germany, Austria, Belgium, Denmark and 16 other countries.

2 SmartContext is leading in Poland, United Kingdom, United States, Russia and 9 other countries.