Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 62 other categories.

2 Refined Labs is leading in Car Rentals, Travel, Photography, Technology News and 9 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Switzerland, France and 16 other countries.

2 SmartContext is leading in Poland, United Kingdom, Russia, United States and 9 other countries.