Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 44 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Shopping, Travel and 27 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, France and 27 other countries.

2 SmartContext is leading in Poland, United Kingdom, Russia, Ukraine and 9 other countries.