Revenue is leading in Top 100K Sites and Top 1M Sites.
Revenue has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Health and 43 other categories.
Visible Measures is leading in Marketing & Advertising.
Revenue is leading in most countries, including United States, United Kingdom, Ghana, India and 11 other countries.
Visible Measures hasn't got a lead over Revenue in any country.