Market Share by Top Websites

2 In terms of market share, ROI trax is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Internet & Telecom and 32 other categories.

2 Unister is leading in Travel, Tourism, Software, Car Buying and one other category.


1 ROI trax is leading in most countries, including United States, France, Canada, Chile and 9 other countries.

2 Unister is leading in Germany, Austria, China, Ukraine and 4 other countries.