Market Share by Top Websites

2 In terms of market share, ROI trax is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Home & Garden and 33 other categories.

2 Unister is leading in Travel, Tourism, Airlines & Airports, Software and one other category.


1 ROI trax is leading in most countries, including United States, Canada, Chile, India and 10 other countries.

2 Unister is leading in Germany, Switzerland, Austria, China and 6 other countries.