Market Share by Top Websites

1 Unister is leading in Top 100K Sites.

2 In terms of market share, ROI trax is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Home & Garden and 26 other categories.

2 Unister is leading in Travel, Tourism, Autos & Vehicles, Car Buying and 3 other categories.


1 ROI trax is leading in most countries, including United States, China, Turkey, Brazil and 8 other countries.

2 Unister is leading in Germany, Austria, Switzerland, Ukraine and one other country.