Oneupweb®’s proprietary ROI trax® technology was designed to help marketers measure performance of online marketing right down to which keywords bring in the most customers; landing-page effectiveness, position reporting, competitor monitor...
In terms of market share, ROI trax is clearly lagging behind, losing to Unister in all segments.
ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Home & Garden and 33 other categories.
Unister is leading in Travel, Tourism, Airlines & Airports, Software and one other category.
ROI trax is leading in most countries, including United States, Canada, Chile, India and 10 other countries.
Unister is leading in Germany, Switzerland, Austria, China and 6 other countries.