1
Segment is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
SalesForce Audience Studio / DMP (Krux) is leading in Top 10K Sites.
1
Segment has better usage coverage in more websites categories. Including Computers Electronics & Technology, Finance, Business & Consumer Services, Jobs & Career and 18 other categories.
2
SalesForce Audience Studio / DMP (Krux) is leading in Arts & Entertainment and Vehicles.
1
Segment is leading in most countries, including United States, United Kingdom, India, Canada and 149 other countries.
2
SalesForce Audience Studio / DMP (Krux) is leading in Italy, Finland, Virgin Islands, U.S., Macao and 2 other countries.