In terms of market share, Scripps Networks is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 56 other categories.
Scripps Networks is leading in Food & Drink, Cooking & Recipes, Religion & Spirituality, Photography and 10 other categories.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, France, India and 15 other countries.
Scripps Networks is leading in China, Germany, Philippines, Thailand and 6 other countries.