In terms of market share, Scripps Networks is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Internet & Telecom and 20 other categories.
Scripps Networks is leading in Food & Drink, Cooking & Recipes, Software, Computer & Electronics and 4 other categories.
Total Media is leading in most countries, including Israel, Brazil, Turkey, South Korea and 6 other countries.
Scripps Networks is leading in United States, United Kingdom, Germany, Philippines and 4 other countries.