In terms of market share, Scripps Networks is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Internet & Telecom and 18 other categories.
Scripps Networks is leading in Food & Drink, Software, Computer & Electronics, Cooking & Recipes and 8 other categories.
Total Media is leading in most countries, including Israel, Spain, Poland, Saint Lucia and 2 other countries.
Total Media is leading in Israel, Spain, Poland, Saint Lucia and 2 other countries.