In terms of market share, Scripps Networks is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, News & Media and 30 other categories.
Scripps Networks is leading in Food & Drink, Cooking & Recipes, Arts & Entertainment, Computer & Electronics and 20 other categories.
Scripps Networks is leading in most countries, including United States, China, Philippines, Germany and 9 other countries.
Total Media is leading in Israel, Brazil, Denmark, Greece and 7 other countries.