Market Share by Top Websites

1 TurnTo is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, SimilarWeb Traffic Sources is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Clothing and 34 other categories.

2 SimilarWeb Traffic Sources is leading in Internet & Telecom, Software, Computer & Electronics, Arts & Entertainment and 14 other categories.


1 SimilarWeb Traffic Sources is leading in most countries, including Turkey, India, Japan, Thailand and 21 other countries.

2 TurnTo is leading in United States, Canada, Romania, Australia and 5 other countries.