Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, SimilarWeb Traffic Sources is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Beauty & Fitness and 51 other categories.

2 SimilarWeb Traffic Sources is leading in Internet & Telecom, Computer & Electronics, Software, Online Marketing and 15 other categories.


1 SimilarWeb Traffic Sources is leading in most countries, including Russia, Japan, Germany, India and 23 other countries.

2 TurnTo is leading in United States, Canada, United Kingdom, New Zealand and 13 other countries.