Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, SimilarWeb Traffic Sources is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Clothing, Business & Industry and 30 other categories.

2 SimilarWeb Traffic Sources is leading in Internet & Telecom, Software, Computer & Electronics, Social Network and 12 other categories.


1 SimilarWeb Traffic Sources is leading in most countries, including Japan, Bangladesh, United Kingdom, Brazil and 14 other countries.

2 TurnTo is leading in United States, Canada, Australia, Taiwan and 9 other countries.