Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, SimilarWeb Traffic Sources is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Clothing, Business & Industry and 38 other categories.

2 SimilarWeb Traffic Sources is leading in Internet & Telecom, Software, Computer & Electronics, Search Engine and 13 other categories.


1 SimilarWeb Traffic Sources is leading in most countries, including India, Japan, Turkey, Germany and 16 other countries.

2 TurnTo is leading in United States, Canada, United Kingdom, Romania and 8 other countries.