Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, SimilarWeb Website Visits is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Beauty & Fitness and 37 other categories.

2 SimilarWeb Website Visits is leading in Internet & Telecom, Arts & Entertainment, News & Media, Travel and 27 other categories.


1 SimilarWeb Website Visits is leading in most countries, including Russia, Germany, Japan, France and 32 other countries.

2 TurnTo is leading in United States, Canada, Australia, China and 4 other countries.