Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, SimilarWeb Website Visits is still behind TurnTo in all market share segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Beauty & Fitness and 52 other categories.

2 SimilarWeb Website Visits is leading in Internet & Telecom, News & Media, Arts & Entertainment, Career & Education and 27 other categories.


1 SimilarWeb Website Visits is leading in most countries, including Germany, Russia, Japan, France and 33 other countries.

2 TurnTo is leading in United States, Canada, United Kingdom, New Zealand and 9 other countries.