Market Share by Top Websites

1 TurnTo is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, SimilarWeb Website Visits is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Clothing and 26 other categories.

2 SimilarWeb Website Visits is leading in Internet & Telecom, News & Media, Arts & Entertainment, Food & Drink and 20 other categories.


1 SimilarWeb Website Visits is leading in most countries, including Russia, Japan, Germany, Turkey and 30 other countries.

2 TurnTo is leading in United States, Canada, Romania, Australia and 2 other countries.