Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, SimilarWeb Website Visits is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Clothing, Business & Industry and 33 other categories.

2 SimilarWeb Website Visits is leading in Internet & Telecom, Search Engine, Travel, Tourism and 13 other categories.


1 SimilarWeb Website Visits is leading in most countries, including Japan, Russia, Brazil, Indonesia and 22 other countries.

2 TurnTo is leading in United States, Canada, Romania, Italy and 4 other countries.