Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, SimilarWeb Website Visits is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Clothing and 44 other categories.

2 SimilarWeb Website Visits is leading in Internet & Telecom, Arts & Entertainment, News & Media, Travel and 24 other categories.


1 SimilarWeb Website Visits is leading in most countries, including Russia, Germany, Japan, Indonesia and 32 other countries.

2 TurnTo is leading in United States, Canada, United Kingdom, Australia and 5 other countries.