Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, SimilarWeb Website Visits is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Clothing, Business & Industry and 27 other categories.

2 SimilarWeb Website Visits is leading in Internet & Telecom, News & Media, Food & Drink, Tourism and 8 other categories.


1 SimilarWeb Website Visits is leading in most countries, including Japan, United Kingdom, Brazil, Russia and 17 other countries.

2 TurnTo is leading in United States, Australia, Canada, Spain and 7 other countries.