In terms of market share, Simple AdServer is clearly lagging behind, losing to Traffiq in all segments.
Traffiq has better usage coverage in more websites categories. Including Computer & Electronics, People & Society, Car Buying, Arts & Entertainment and one other category.
Simple AdServer is leading in Motorsports, Adult and Software.
Traffiq is leading in most countries, including Japan, Brazil and United States.
Simple AdServer is leading in Hungary.