In terms of market share, Simple AdServer is clearly lagging behind, losing to Travora Media in all segments.
Travora Media has better usage coverage in more websites categories. Including Travel, Tourism, Business & Industry, Real Estate and 11 other categories.
Simple AdServer is leading in Adult, Computer & Electronics, Consumer Electronics, Internet & Telecom and one other category.
Travora Media is leading in most countries, including United States, Netherlands, United Kingdom, Australia and 10 other countries.
Simple AdServer is leading in Hungary and Serbia.