Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Simply is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 75 other categories.

2 Undertone Networks is leading in Food & Grocery Retailers, Car Buying, Universities & Colleges, Newspapers and 16 other categories.


1 Simply is leading in most countries, including Italy, United Kingdom, Spain, Australia and 33 other countries.

2 Undertone Networks is leading in United States, Chile, China, Netherlands and 8 other countries.