Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SiteBro is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 76 other categories.

2 SiteBro is leading in People & Society, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 57 other categories.


1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 78 other countries.

2 SiteBro is leading in Indonesia, Brazil, Philippines, Pakistan and 7 other countries.