Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SiteBro is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 92 other categories.

2 SiteBro is leading in Arts & Entertainment, People & Society, Computer & Electronics, Software and 18 other categories.

Geography

1 Unica is leading in most countries, including United States, Japan, United Kingdom, Canada and 73 other countries.

2 SiteBro is leading in Indonesia, Pakistan, Sri Lanka, Sudan and 7 other countries.