Market Share by Top Websites

1 Siteimprove is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Viacom Targeting is clearly lagging behind, losing to Siteimprove in all segments.

Websites Categories

1 Siteimprove has better usage coverage in more websites categories. Including Business & Industry, Health, Law & Government, Career & Education and 116 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Movies and 14 other categories.

Geography

1 Siteimprove is leading in most countries, including United States, Denmark, United Kingdom, Sweden and 75 other countries.

2 Viacom Targeting is leading in Brazil, Italy, Mexico, Russia and 16 other countries.