In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Social Dot Com in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 56 other categories.
Social Dot Com is leading in Finance, Web Hosting, Insurance, Soccer and 6 other categories.
Six Apart Advertising is leading in most countries, including United States, India, Japan, Russia and 13 other countries.
Social Dot Com is leading in Sweden, Germany, Turkey, South Africa and 2 other countries.