In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Social Dot Com in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Humor and 50 other categories.
Social Dot Com is leading in Health, Finance, Insurance, Soccer and 5 other categories.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, India, Viet Nam and 7 other countries.
Social Dot Com is leading in Sweden, Spain, Belgium, Turkey and 2 other countries.