Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including Vehicles, Science & Education, Arts & Entertainment, Health and 5 other categories.

2 Six Apart Advertising is leading in Adult, Games, Food & Drink and Law & Government.

Geography

1 SpecificClick is leading in most countries, including United States, France, Romania, Norway and 11 other countries.

2 Six Apart Advertising is leading in Canada, Taiwan, India, Indonesia and one other country.