Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 117 other categories.

2 Six Apart Advertising is leading in Humor, Beauty & Fitness, Clothing, Fitness and 6 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, India, Indonesia, France and 48 other countries.

2 Six Apart Advertising is leading in Japan, Switzerland, South Africa and Trinidad and Tobago.