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SpecificClick is leading in Top 100K Sites.
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In terms of market share, Six Apart Advertising is clearly lagging behind, losing to SpecificClick in all segments.
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SpecificClick has better usage coverage in more websites categories. Including Vehicles, Science & Education, Arts & Entertainment, Health and 5 other categories.
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Six Apart Advertising is leading in Adult, Games, Food & Drink and Law & Government.
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SpecificClick is leading in most countries, including United States, France, Romania, Norway and 11 other countries.
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Six Apart Advertising is leading in Canada, Taiwan, India, Indonesia and one other country.