Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Games, Internet & Telecom and 106 other categories.

2 Six Apart Advertising is leading in Technology News, Clothing, Fitness, Fashion & Modeling and 9 other categories.


1 is leading in most countries, including Germany, Austria, Switzerland, Turkey and 44 other countries.

2 Six Apart Advertising is leading in United States and Denmark.