Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 68 other categories.

2 Six Apart Advertising is leading in People & Society, Humor, Computer & Electronics, Law & Government and 14 other categories.

Geography

1 Sprinkle is leading in most countries, including Sweden, Norway, Denmark, Spain and 28 other countries.

2 Six Apart Advertising is leading in United States, Canada, Ukraine, Turkey and 7 other countries.