Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Sports and 77 other categories.

2 Six Apart Advertising is leading in People & Society, Computer & Electronics, Humor, Software and 16 other categories.

Geography

1 Sprinkle is leading in most countries, including Sweden, Slovakia, Czech Republic, Norway and 32 other countries.

2 Six Apart Advertising is leading in United States, Japan, Portugal, Switzerland and 7 other countries.