In terms of market share, Six Apart Advertising is clearly lagging behind, losing to StackAdapt in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 58 other categories.
StackAdapt is leading in Health, Autos & Vehicles, Chats & Forums, Consumer Electronics and 2 other categories.
Six Apart Advertising is leading in most countries, including United States, India, Germany, United Kingdom and 7 other countries.
StackAdapt is leading in France, Egypt, China, Hong Kong and 4 other countries.