In terms of market share, Six Apart Advertising is clearly lagging behind, losing to StackAdapt in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 56 other categories.
StackAdapt is leading in Health, Autos & Vehicles, Consumer Electronics, Construction & Maintenance and 4 other categories.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, India, Netherlands and 11 other countries.
StackAdapt is leading in Canada, Egypt, Turkey, United Arab Emirates and one other country.