In terms of market share, Six Apart Advertising is clearly lagging behind, losing to TapIt! in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Humor and 41 other categories.
TapIt! is leading in Shopping, Career & Education, Internet & Telecom, Jobs & Employment and 19 other categories.
TapIt! is leading in most countries, including United States, United Kingdom, Russia, Indonesia and 8 other countries.
Six Apart Advertising is leading in India, Denmark, Mexico, Bangladesh and one other country.