In terms of market share, Six Apart Advertising is clearly lagging behind, losing to WebTrends Ads in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 60 other categories.
WebTrends Ads is leading in Business & Industry, Law, Transportation & Logistics, Motorcycles and 7 other categories.
WebTrends Ads is leading in most countries, including Japan, Indonesia, Argentina, Canada and 9 other countries.
Six Apart Advertising is leading in United States, Russia, Netherlands, Bulgaria and 6 other countries.