In terms of market share, Six Apart Advertising is clearly lagging behind, losing to WebTrends Ads in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 57 other categories.
WebTrends Ads is leading in Business & Industry, Law, Agriculture & Forestry, Business Services and 9 other categories.
WebTrends Ads is leading in most countries, including Canada, Argentina, Indonesia, Russia and 12 other countries.
Six Apart Advertising is leading in United States, Germany, India, United Kingdom and 8 other countries.