In terms of market share, Six Apart Advertising is clearly lagging behind, losing to WebTrends Ads in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 57 other categories.
WebTrends Ads is leading in Business & Industry, Law, Transportation & Logistics, Mental Health and 10 other categories.
WebTrends Ads is leading in most countries, including Canada, Indonesia, Australia, Guatemala and 16 other countries.
Six Apart Advertising is leading in United States, United Kingdom, France, India and 13 other countries.