Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 74 other categories.

2 Six Apart Advertising is leading in Technology News, Beauty & Fitness, Food & Drink, Clothing and 18 other categories.

Geography

1 YuMe is leading in most countries, including United States, Spain, Sweden, India and 38 other countries.

2 Six Apart Advertising is leading in United Kingdom, Poland, Austria, Nicaragua and 3 other countries.