SmartContext is leading in Top 100K Sites and Top 1M Sites.
SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 46 other categories.
Spark Studios is leading in Photography, Gambling, Lottery and Basketball.
SmartContext is leading in most countries, including Poland, United Kingdom, Russia, Ukraine and 24 other countries.
Spark Studios is leading in France and South Korea.