SmartContext is leading in Top 100K Sites and Top 1M Sites.
SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 50 other categories.
Spark Studios is leading in Photography, Gambling, Lottery and Basketball.
SmartContext is leading in most countries, including Poland, United Kingdom, Viet Nam, Germany and 26 other countries.
Spark Studios is leading in France and Brazil.