Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, SmartContext is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Arts & Entertainment and 86 other categories.

2 SmartContext is leading in Video Games, Games, Cooking & Recipes, Chats & Forums and 8 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Spain, Denmark and 46 other countries.

2 SmartContext is leading in Poland, Ukraine, Ireland, Thailand and 5 other countries.