Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Business & Industry, Chats & Forums and 42 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, News & Media, Career & Education and 24 other categories.


1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Russia and 19 other countries.

2 Total Media is leading in Israel, United States, Venezuela, Togo and 4 other countries.