Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 70 other categories.

2 Total Media is leading in Gay, Lesbian, & Bisexual, TV & Video, Business Services, Universities & Colleges and 13 other categories.


1 SmartContext is leading in most countries, including Poland, Russia, United States, Ukraine and 14 other countries.

2 Total Media is leading in Israel, Brazil, Korea Republic, India and 8 other countries.