2
In terms of market share, SmartContext is clearly lagging behind, losing to Total Media in all segments.
1
SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Finance and 9 other categories.
2
Total Media is leading in Pets & Animals.
1
Total Media is leading in most countries, including Israel, Canada, France, Hungary and one other country.
2
SmartContext is leading in Poland, Austria, Germany and Pakistan.