Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including News & Media, Shopping, Sports, Health and 53 other categories.

2 SmartContext is leading in Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 47 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, Brazil, Netherlands, Canada and 18 other countries.

2 SmartContext is leading in Poland, United Kingdom, Germany, Russia and 11 other countries.