Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Smartify is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Clothing, Beauty & Fitness and 30 other categories.

2 Smartify is leading in People & Society, Arts & Entertainment, Visual Arts & Design, Cooking & Recipes and 3 other categories.


1 TurnTo is leading in most countries, including United States, Canada, Australia, Romania and 11 other countries.

2 Smartify is leading in Brazil, Russia, Israel, India and 2 other countries.