Market Share by Top Websites

1 TurnTo is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Smartify is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Clothing and 36 other categories.

2 Smartify is leading in People & Society, Arts & Entertainment, Visual Arts & Design, TV & Video and 6 other categories.

Geography

1 TurnTo is leading in most countries, including United States, United Kingdom, Canada, Russia and 9 other countries.

2 Smartify is leading in Colombia, Argentina, India and Kenya.