In terms of market share, Social Dot Com is clearly lagging behind, losing to Unicast in all segments.
Social Dot Com has better usage coverage in more websites categories. Including Business & Industry, Finance, Internet & Telecom, Health and 22 other categories.
Unicast is leading in People & Society, News & Media and Performing Arts.
Social Dot Com is leading in most countries, including United States, Sweden, Turkey, Brazil and 2 other countries.
Unicast hasn't got a lead over Social Dot Com in any country.