In terms of market share, Social Dot Com is clearly lagging behind, losing to Unicast in all segments.
Social Dot Com has better usage coverage in more websites categories. Including Business & Industry, Health, Food & Drink, Sports and 20 other categories.
Unicast is leading in Arts & Entertainment and Performing Arts.
Social Dot Com is leading in most countries, including United States, Sweden, Spain, Belgium and 2 other countries.
Unicast hasn't got a lead over Social Dot Com in any country.