In terms of market share, Social Dot Com is clearly lagging behind, losing to Unicast in all segments.
Social Dot Com has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Health, Sports and 22 other categories.
Unicast is leading in People & Society, News & Media and Performing Arts.
Social Dot Com is leading in most countries, including Sweden, United States, Germany, Norway and 15 other countries.
Unicast is leading in Brazil and India.