In terms of market share, Spark Studios is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Internet & Telecom and 27 other categories.
Spark Studios is leading in Arts & Entertainment, Animation & Comics, Humor, Photography and 3 other categories.
Total Media is leading in most countries, including Israel, United States, Russia, United Kingdom and 9 other countries.
Spark Studios is leading in France and Germany.