In terms of market share, Spark Studios is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 38 other categories.
Spark Studios is leading in Video Games, Software, Lottery, Gambling and 8 other categories.
Total Media is leading in most countries, including Israel, United States, United Kingdom, Korea Republic and 9 other countries.
Spark Studios is leading in Mexico and Argentina.