In terms of market share, Spark Studios is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 39 other categories.
Spark Studios is leading in Software, Beauty & Fitness, Weight Loss, Energy and 6 other categories.
Total Media is leading in most countries, including Israel, United States, Germany, India and 8 other countries.
Spark Studios is leading in Indonesia.