In terms of market share, Spark Studios is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 36 other categories.
Spark Studios is leading in Animation & Comics, Movies, Beauty & Fitness, Weight Loss and 5 other categories.
Total Media is leading in most countries, including Israel, United States, Russia, Viet Nam and 10 other countries.
Spark Studios is leading in Colombia, Hungary, Australia and Indonesia.