Market Share by Top Websites

1 SpotX is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Twitter Advertising is clearly lagging behind, losing to SpotX in all segments.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Adult and 143 other categories.

2 Twitter Advertising is leading in Business & Industry, Computer & Electronics, Career & Education, Software and 85 other categories.


1 SpotX is leading in most countries, including United States, Germany, France, Austria and 133 other countries.

2 Twitter Advertising is leading in Japan, United Kingdom, India, Canada and 73 other countries.