Market Share by Top Websites

1 SpotX is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Twitter Advertising is still behind SpotX in all market share segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Computer & Electronics and 122 other categories.

2 SpotX is leading in Arts & Entertainment, People & Society, News & Media, Sports and 111 other categories.


1 SpotX is leading in most countries, including United States, France, Germany, Spain and 96 other countries.

2 Twitter Advertising is leading in Japan, United Kingdom, Canada, India and 82 other countries.