Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including News & Media, Internet & Telecom, TV & Video, Shopping and 46 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 46 other categories.

Geography

1 Sproutable is leading in most countries, including United States, Pakistan, India, United Kingdom and 63 other countries.

2 YuMe is leading in Spain, Sweden, Mexico, China and 6 other countries.