Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 46 other categories.

2 Sproutable is leading in News & Media, Internet & Telecom, TV & Video, Shopping and 44 other categories.

Geography

1 Sproutable is leading in most countries, including United States, India, Pakistan, Viet Nam and 63 other countries.

2 YuMe is leading in Spain, Sweden, Colombia, Peru and 11 other countries.