Market Share by Top Websites

1 is leading in The Entire Web.

2 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 109 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 55 other categories.


1 Unica is leading in most countries, including United States, Canada, Australia, Japan and 72 other countries.

2 is leading in Romania, Italy, Spain, Germany and 39 other countries.