Market Share by Top Websites

1 is leading in The Entire Web.

2 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 108 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 56 other categories.


1 Unica is leading in most countries, including United States, United Kingdom, Canada, Germany and 87 other countries.

2 is leading in Romania, Moldova, Ukraine, Uzbekistan and 2 other countries.