Market Share by Top Websites

1 is leading in The Entire Web.

2 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 107 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 43 other categories.


1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 83 other countries.

2 is leading in Romania, Moldova, Denmark, Pakistan and 3 other countries.