Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Strands Recommender is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Clothing and 43 other categories.

2 Strands Recommender is leading in Sports, Food & Drink, Products & Shopping, Pets & Animals and 20 other categories.


1 Strands Recommender is leading in most countries, including Spain, Russia, Japan, Singapore and 12 other countries.

2 TurnTo is leading in United States, Canada, Australia, United Kingdom and 9 other countries.