Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Strands Recommender is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Beauty & Fitness and 41 other categories.

2 Strands Recommender is leading in Sports, Pets & Animals, Animal Products & Service, Products & Shopping and 16 other categories.

Geography

1 TurnTo is leading in most countries, including United States, Canada, Germany, Australia and 12 other countries.

2 Strands Recommender is leading in Spain, Brazil, France, Denmark and 8 other countries.