Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Strands Recommender is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Beauty & Fitness and 47 other categories.

2 Strands Recommender is leading in Animal Products & Service, Pets & Animals, Products & Shopping, Beverages and 16 other categories.

Geography

1 TurnTo is leading in most countries, including United States, Canada, Germany, China and 17 other countries.

2 Strands Recommender is leading in Spain, India, Turkey, Netherlands and 8 other countries.