Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Strands Recommender is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 51 other categories.

2 Strands Recommender is leading in Sports, Products & Shopping, Animal Products & Service, Religion & Spirituality and 16 other categories.

Geography

1 TurnTo is leading in most countries, including United States, Canada, New Zealand, China and 20 other countries.

2 Strands Recommender is leading in United Kingdom, Australia, Spain, Brazil and 13 other countries.