In terms of market share, SUP media is clearly lagging behind, losing to Unister in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Internet & Telecom and 18 other categories.
Unister is leading in Travel, Tourism and Airlines & Airports.
SUP media is leading in most countries, including Russia, Ukraine, Lebanon, Japan and 2 other countries.
Unister is leading in Germany, Switzerland, Austria and France.