In terms of market share, SUP media is clearly lagging behind, losing to Unister in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Internet & Telecom and 18 other categories.
Unister is leading in Travel, Tourism and Airlines & Airports.
Unister is leading in most countries, including Germany, Switzerland, Austria, Turkey and 4 other countries.
SUP media is leading in Russia, United States, Sierra Leone, Netherlands and one other country.