In terms of market share, SUP media is clearly lagging behind, losing to Unister in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Internet & Telecom and 18 other categories.
Unister is leading in Travel, Tourism, Car Buying, Autos & Vehicles and one other category.
Unister is leading in most countries, including Germany, Austria, Switzerland, Czech Republic and 4 other countries.
SUP media is leading in Russia, Ukraine, Belarus, Japan and one other country.