In terms of market share, Testnet is clearly lagging behind, losing to Unicast in all segments.
Testnet has better usage coverage in more websites categories. Including Business & Industry, Beauty, Beauty & Fitness, Automotive Industry and 3 other categories.
Unicast is leading in People & Society, News & Media, Arts & Entertainment and Performing Arts.
Unicast is leading in most countries, including Brazil, United Kingdom and India.
Testnet is leading in Belgium.