Market Share by Top Websites

1 ThingLink is leading in The Entire Web.

2 In terms of market share, TurnTo is clearly lagging behind, losing to ThingLink in all segments.

Websites Categories

1 ThingLink has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Career & Education and 87 other categories.

2 TurnTo is leading in Home & Garden, Clothing, Beauty & Fitness, Furniture and 16 other categories.


1 ThingLink is leading in most countries, including Russia, Germany, United Kingdom, Finland and 50 other countries.

2 TurnTo is leading in United States, Romania, China, Taiwan and one other country.