In terms of market share, Total Media is clearly lagging behind, losing to Vertical Acuity in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 39 other categories.
Vertical Acuity is leading in Sports, Movies, Software, Rugby and one other category.
Total Media is leading in most countries, including Israel, United States, France, Germany and 10 other countries.
Vertical Acuity is leading in Canada, China and Romania.