In terms of market share, Total Media is clearly lagging behind, losing to Vertical Acuity in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 37 other categories.
Vertical Acuity is leading in Software.
Total Media is leading in most countries, including Israel, United States, Russia, United Kingdom and 11 other countries.
Vertical Acuity is leading in Australia.