Total Media is leading in Top 10K Sites and Top 100K Sites.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 41 other categories.
Vertical Acuity is leading in Sports, Movies, Energy and Rugby.
Total Media is leading in most countries, including Israel, United States, Turkey, Taiwan and 4 other countries.
Vertical Acuity is leading in India.