Total Media is leading in Top 10K Sites and Top 100K Sites.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 42 other categories.
Vertical Acuity is leading in Sports, Rugby, Movies and Energy.
Total Media is leading in most countries, including Israel, United States, China, Brazil and 13 other countries.
Vertical Acuity is leading in Canada, India and Australia.