In terms of market share, Total Media is clearly lagging behind, losing to Vertical Acuity in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 41 other categories.
Vertical Acuity is leading in Sports, Movies, Energy and Rugby.
Total Media is leading in most countries, including Israel, United States, Mexico, India and 12 other countries.
Vertical Acuity is leading in Canada and France.