Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TouchCommerce is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 124 other categories.

2 TouchCommerce is leading in Telecommunications, TV & Video, Consumer Electronics, Domain Names & Register and 3 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 87 other countries.

2 TouchCommerce is leading in Cote d Ivoire.