TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
UserReport has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 52 other categories.
TurnTo is leading in Shopping, Home & Garden, Clothing, Beauty & Fitness and 30 other categories.
UserReport is leading in most countries, including Denmark, Ukraine, Sweden, Norway and 26 other countries.
TurnTo is leading in United States, Canada, Australia, United Kingdom and 8 other countries.