TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
UserReport has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 50 other categories.
TurnTo is leading in Shopping, Home & Garden, Clothing, Beauty & Fitness and 30 other categories.
UserReport is leading in most countries, including Denmark, Sweden, Ukraine, Viet Nam and 23 other countries.
TurnTo is leading in United States, Canada, United Kingdom, Australia and 10 other countries.