Market Share by Top Websites

1 Vicomi is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, TurnTo is clearly lagging behind, losing to Vicomi in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Clothing and 37 other categories.

2 Vicomi is leading in Adult, Arts & Entertainment, News & Media, People & Society and 29 other categories.


1 Vicomi is leading in most countries, including India, Mexico, Israel, Rwanda and 20 other countries.

2 TurnTo is leading in United States, Canada, United Kingdom, Australia and 16 other countries.