TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Clothing, Beauty & Fitness and 27 other categories.
Vicomi is leading in Adult, People & Society, News & Media, Arts & Entertainment and 26 other categories.
Vicomi is leading in most countries, including Thailand, India, Mexico, Rwanda and 23 other countries.
TurnTo is leading in United States, Canada, United Kingdom, Romania and 5 other countries.