In terms of market share, Unicast is clearly lagging behind, losing to Vertical Acuity in all segments.
Vertical Acuity has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Music & Audio and 11 other categories.
Unicast is leading in People & Society, News & Media and Performing Arts.
Vertical Acuity is leading in most countries, including United States, Canada, India and Australia.
Unicast hasn't got a lead over Vertical Acuity in any country.