In terms of market share, Unicast is clearly lagging behind, losing to Vertical Acuity in all segments.
Vertical Acuity has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Business & Industry, Rugby and 11 other categories.
Unicast is leading in People & Society, News & Media and Performing Arts.
Vertical Acuity is leading in most countries, including United States, Australia, Canada, Dominican Republic and 2 other countries.
Unicast is leading in Brazil, India and United Kingdom.