In terms of market share, Unicast is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Arts & Entertainment and 20 other categories.
Unicast is leading in Performing Arts.
WebTrends Ads is leading in most countries, including United States, Indonesia, Australia, India and 29 other countries.
Unicast is leading in Brazil.