In terms of market share, Unicast is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, People & Society and 21 other categories.
Unicast is leading in Performing Arts.
WebTrends Ads is leading in most countries, including United States, Australia, Indonesia, Japan and 15 other countries.
Unicast hasn't got a lead over WebTrends Ads in any country.