In terms of market share, Unicast is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Computer & Electronics and 23 other categories.
Unicast is leading in Performing Arts.
WebTrends Ads is leading in most countries, including United States, Canada, Indonesia, Australia and 18 other countries.
Unicast hasn't got a lead over WebTrends Ads in any country.