Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Virgul is clearly lagging behind, losing to Yahoo Ad Exchange in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Web Hosting and 208 other categories.

2 Virgul is leading in People & Society, Internet & Telecom, Social Network, Religion & Spirituality and 18 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, Indonesia and 118 other countries.

2 Virgul is leading in Turkey, Azerbaijan, Algeria, Tunisia and 8 other countries.