Visible Measures is a provider of independent third party measurement solutions for Internet video publishers and advertisers. Their services help users measure video content consumption and viral distribution.
In terms of market share, Visible Measures is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 60 other categories.
Visible Measures is leading in Marketing & Advertising.
zapunited is leading in most countries, including India, United States, Germany, Russia and 14 other countries.
Visible Measures is leading in Romania.