Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, WebProspector is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Health and 70 other categories.

2 WebProspector is leading in Internet & Telecom, Marketing & Advertising, Online Marketing, Business Services and 14 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Korea Republic, Taiwan and 32 other countries.

2 WebProspector is leading in Germany, Austria, Switzerland, Portugal and 5 other countries.