Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles. These Circles are made up from hand-picked publishers; companies, websites, apps, and creative professionals within the same niche, selected for their quality content and engaged audiences. Publishers are brought together in order to build readerships with specific interests so that Carbon’s ads can be targeted with relevance.
The network is the latest venture from branded business development company Fuel Brand Inc. and its founders Joshua Smibert and Adelle Charles. Carbon launched in April 2010 and is based out of Seattle, Washington with funding from Ludlow Ventures.