Clipcentric simplifies the production and management of truly responsive, truly cross-device interactive display advertising. Its creative tools empower online publishers, ad agencies and broadcast & cable operators to easily produce any rich media format, from basic templatized formats to engaging IAB rising stars, to out-of-the-box custom formats including in-ad and in-stream video, all with the simplicity of a drag and drop interface where “what you see is what you get”.